Author a P.R. for real estate writing in a developers magasine; artist as member of the design team at 1111, Broadway, Oakland, Ca, by Bramlea Pacific; rather than an art zoo the developer wanted to make the whole project a work of art; the technical needs of the artist essential plus attitudes of respect all round; the work could not have been added later for structural reasons; the artist Richard Deutch developed a finish for the whole building which saved the developer large sums of money; the savings went on other art projects; was it worth it? Yes - greater marketability, higher rents, long term value, publicity, better tenants, better employees, community acceptance.

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